Bread Financial
Mixed Methods Jobs To Be Done
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OVERVIEW
OVERVIEW
BACKGROUND
BACKGROUND
After Alliance Data acquired Bread, our target user segments shifted as we combined product offerings across the two companies.
OPPORTUNITY
OPPORTUNITY
We needed a product-agnostic framework for understanding our new target user segments and prioritize their unmet needs for clear future-ready roadmaps.
ROLE
ROLE
In close partnership with Design, Product, and Data Science, I led a mixed methods study to score our target users' unmet needs, or "jobs," by satisfaction and importance.
Our existing roadmap prioritization was driven by a clear product-focus. In order to shift to a user-focus moving forward, I introduced Jobs To Be Done as a central framework for understanding unmet needs from the user's perspective.
This is a case study preview. Please contact me for more details.
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